Informa

25-27/11/2020

INTERNATIONAL CENTER

FOR EXHIBITION

Article 26

Home      MEDIA      Industry News      Article 26

People in Vietnam are flocking to a bakery that sells pink bread invented to use up the tons of dragon fruit going unsold because of the coronavirus outbreak

A bakery in Vietnam has created a new type of bread to use up the tons of dragon fruit going unsold due to the coronavirus outbreak. 

Massive amounts of dragon fruit have been going unsold in Vietnam, as the country shut down much of its trade with China due to coronavirus concerns. In an effort to use up the excess fruit, Ho Chi Minh City-based chain ABC Bakery developed a new recipe for bright pink bread, replacing 60% of the water in the dough with dragon fruit smoothie, reports Da Nag Today.

The bread was an instant sensation in Vietnam. Even as the chain quickly ramped up production to make 20,000 loaves of dragon fruit bread a day, ABC Bakery told Dantri International News last week that it had been forced to limit customers to only buying five loaves at a time.

Business Insider had a chance to visit ABC Bakery in mid-February and try the dragon fruit bread for ourselves. Here’s what it was like:

Walking up to an ABC Bakery location in Ho Chi Minh City’s District 3, it’s clear that the dragon fruit bread is drawing a crowd and turning heads.

abc bakery vietnam bread

There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread.

abc bakery vietnam bread

The dragon fruit bread was prominently displayed on signs.

abc bakery vietnam bread

Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about $1.30.

abc bakery vietnam bread

I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread.

abc bakery vietnam bread

I retreated inside to get a better look at my purchase.

abc bakery vietnam bread

The bread was truly, shockingly pink.

abc bakery vietnam bread

Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram.

abc bakery vietnam bread

>It also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint.

abc bakery vietnam bread

Taking a bite of the warm bread, I was immediately impressed.

abc bakery vietnam bread

The bread wasn’t just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior.

abc bakery vietnam bread

The dragon fruit isn’t overpowering, but adds a very subtle hint of floral fruitiness.

abc bakery vietnam bread

Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country.

abc bakery vietnam bread

As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious.

abc bakery vietnam bread

Source: Business Insider, 26/02/2020

 

VIETNAM ASSOCIATION OF TESTING LABORATORIES - VINALAB
-------------------

 “Ensuring food safety for restaurants & hotels”

 Thursday, 29th November 2018

Time: 8h30 - 16h30  

Venue: Seminar Room

 Time  Topic Speaker
8h30 - 9h15
Registation
9h15 - 9h30
Opening speech
Mr. Nguyen Huu Dung
CEO VinaCert Certification and Inspection Joint Stock Company
General Secretary VINALAB
9h30 - 10h00 Paper 1: Definition of food to Food management Mr. Nguyen Huu Dung
CEO Vina Cert Certification and Inspection Joint Stock Company
General Secretary VINALAB
10h00 - 10h30 Paper 2: From farm to table - Food safety solution for hotel, restaurant Prof. Dr. Phan Thi Kim
President of Vietnam Union of Science and Technology Associations
10h30 -  11h00 Paper 3: Draft criteria for restaurant and hotel classification Mr. Pham Ngoc Tran
Former Deputy General Director of Ministry of Science and Technology
Directorate For Standarts, Metrology and Quality 
11h30 End of Conference  
13h00 - 13h30
Registation  
13h30 - 14h00 Opening speech Mr. Nguyen Huu Dung
CEO VinaCert Certification and Inspection Joint Stock Company
General Secretary VINALAB
14h00 - 15h00 Paper 1: The role of GS1 bar code, ensuring food safety in hotels MSc. Phan Hong Nga
Officer
Vietnam Quality Standards Institute 
15h00 - 16h00 Paper 2: Management of imported food: Opportunities and Challenges Dr. Nguyen Van Dung
Department of Food Safety - MOH
16h00 - 16h30 Paper 3: Organic agriculture products: Challenges in certification MSc. Pham Xuan Tuyen
Inspector of Ministry of Agriculture and Rural Development
16h30 End of Conference  

For further assistance, please contact Mr. Linh at [email protected] or +84 932 689 895