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People in Vietnam are flocking to a bakery that sells pink bread invented to use up the tons of dragon fruit going unsold because of the coronavirus outbreak

A bakery in Vietnam has created a new type of bread to use up the tons of dragon fruit going unsold due to the coronavirus outbreak. 

Massive amounts of dragon fruit have been going unsold in Vietnam, as the country shut down much of its trade with China due to coronavirus concerns. In an effort to use up the excess fruit, Ho Chi Minh City-based chain ABC Bakery developed a new recipe for bright pink bread, replacing 60% of the water in the dough with dragon fruit smoothie, reports Da Nag Today.

The bread was an instant sensation in Vietnam. Even as the chain quickly ramped up production to make 20,000 loaves of dragon fruit bread a day, ABC Bakery told Dantri International News last week that it had been forced to limit customers to only buying five loaves at a time.

Business Insider had a chance to visit ABC Bakery in mid-February and try the dragon fruit bread for ourselves. Here’s what it was like:

Walking up to an ABC Bakery location in Ho Chi Minh City’s District 3, it’s clear that the dragon fruit bread is drawing a crowd and turning heads.

abc bakery vietnam bread

There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread.

abc bakery vietnam bread

The dragon fruit bread was prominently displayed on signs.

abc bakery vietnam bread

Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about $1.30.

abc bakery vietnam bread

I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread.

abc bakery vietnam bread

I retreated inside to get a better look at my purchase.

abc bakery vietnam bread

The bread was truly, shockingly pink.

abc bakery vietnam bread

Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram.

abc bakery vietnam bread

>It also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint.

abc bakery vietnam bread

Taking a bite of the warm bread, I was immediately impressed.

abc bakery vietnam bread

The bread wasn’t just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior.

abc bakery vietnam bread

The dragon fruit isn’t overpowering, but adds a very subtle hint of floral fruitiness.

abc bakery vietnam bread

Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country.

abc bakery vietnam bread

As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious.

abc bakery vietnam bread

Source: Business Insider, 26/02/2020

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