Numbers indicating the positive growth of Hanoi tourism

03/08/2022

After reopening, the total number of tourists to Hanoi is estimated at 10.62 million, an increase of 3.6 times over the same period last year in the first 7 months of 2022.

Immediately after reopening tourism, the capital’s tourism industry deployed many tourism products to focus on attracting visitors.

According to the Hanoi Department of Tourism, in July 2022, the total number of tourists to Hanoi is estimated at 1.94 million visitors (July 2021 reached 17,000 visitors). Of which, domestic tourists are estimated at 1.8 million; International tourists are estimated to welcome about 141 thousand visitors. Total revenue from tourists is estimated at 6.15 trillion VND.

It is expected that in the first 7 months of 2022, the total number of tourists to Hanoi is estimated at 10.62 million, up 3.6 times over the same period last year. International tourists were estimated at 425.9 thousand arrivals, domestic tourists were estimated at 10.2 million arrivals, up 3.5 times over the same period last year. Total revenue from tourists is estimated at 31.9 trillion VND, up 3.9 times over the same period in 2021.

In addition, according to the Hanoi Department of Tourism, by July 2022, the average occupancy rate of 1-5 star hotels is estimated at 41.7%, down 1.2% compared to June 2022 and increasing. 17.8% over the same period in 2021; It is estimated that in the first 7 months of 2022, the average occupancy of 1-5 star hotels is estimated at 31.7%, up 7.8% over the same period in 2021.

There are currently 26 recognized food service businesses, 34 recognized shopping service businesses, 8 recognized entertainment service businesses, and 1 recognized sports service business in Hanoi reaching standard requirements for visitors. Many tourists and locals have been drawn to and served by the system of regular dining, shopping, and entertainment enterprises to serve tourists.

Immediately after reopening tourism, the capital’s tourism industry has deployed many tourism products to focus on attracting visitors such as The Sacred Night Tour of Hoa Lo Prison Relic, Market Program Northern highland session of the Cultural Village of Vietnam’s Ethnic Groups; Series of Ocean Festival activities at Bao Son Paradise Park, Product series: Exploring Southeast Asia by the Museum of Ethnology, Double decker bus tour – Hanoi City Tour exploring Hanoi streets, Walking tour “Kien” French architecture in the heart of Hanoi”; bicycle tour to discover many new roads in the inner city and suburbs of Hanoi; re-exploiting the night tour “Giai ma Hoang thanh Thang Long”; tour “Dau chan lang co Bat Trang”…

 

The capital’s tourism industry will encourage and develop new and unique tourism products, focusing on developing products according to each region and local strengths.

In the coming time, according to the Hanoi Department of Tourism, this unit will continue to direct travel agencies and destinations to build attractive and unique tourism products focusing on the city’s physical products. such as cultural tourism, experience tourism, sports tourism, and conference and seminar tourism (MICE). Organize a survey program for travel businesses in the city to survey tourism products in localities such as Ho Chi Minh City. Ho Chi Minh City, Southwest provinces, Central Highlands….

In particular, a representative of the Hanoi Department of Tourism said that the capital’s tourism industry will encourage and develop new and unique tourism products, focusing on developing products according to each region and the strength of the city. such as adventure tourism products, hot air ballooning in Ba Vi, paragliding in Chuong My associated with young, dynamic tourists who love to experience and explore; deploying tourism activities, experience tourism, sports tourism, resort tourism combined with health care, homestay tourism in Ba Vi, Son Tay, Soc Son areas, shopping tourism products in Dong Anh – Soc Son area, night culture tourism product, cuisine in the old town area.

To spread the image of Hanoi tourism to international markets, according to the plan, the Hanoi Department of Tourism will also continue to strengthen the communication and propaganda of tourism images, destinations, and tourism activities. New tourism products of the Capital on domestic media and television channels and international CNN channels. Diversify forms of propaganda and promotion through Hanoi tourism FM programs, websites, and social networking platforms (Youtube, Facebook…). Producing movies, clips, and poster cards in many languages ​​about safe and attractive Hanoi tourism for posting and distribution at Noi Bai airport, led screens, information counters for tourism, hotels, and businesses Travelers…

According to Mr. Phung Quang Thang, Chairman of the Hanoi Travel Association, and Director of Hanoitourist Travel Company, to continue to maintain its position as a highlight of Vietnam’s tourism, the capital’s tourism industry needs to carry out promotional activities. progress in key markets from the beginning of the year, mobilizing resources from the business community. In particular, attention must be paid to improving the quality of tourism human resources.

“Currently, the company has a plan to coordinate with several tour guide training institutions in Hanoi in training students towards certain routes and points instead of many but not specialized routes” – Mr. Phung Quang Thang said.

Source: Dien dan Doanh nghiep

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