Japanese Newspaper: BRG Cooperates with Japanese, The Goal is to Open a Chain of 50 FujiMart Supermarkets by 2028.


Nikkei Asia reports, Vietnam’s real estate group BRG Group and Sumitomo Group have decided to build dozens of supermarkets in Vietnam to compete with traditional markets in the post-COVID-19 period.

Báo Nhật: BRG hợp tác với đại gia Nhật Bản, mục tiêu đến năm 2028 sẽ mở thêm chuỗi 50 siêu thị FujiMart

According to the plan for the new phase, BRG Retail Co., Ltd., a member of the BRG Group ecosystem, will coordinate with Sumitomo Group to promote the development and expansion of the FujiMart supermarket chain, with specific plans. From 2022, each year will open from 5 to 10 new stores and by 2028 will reach about 50 new stores in major markets across the country. Which, BRG holds 51% shares of FujiMart, and Sumitomo Group owns 49%.

The first FujiMart opened in Hanoi in December 2018. After more than 3 years of operation, with a well-researched expansion strategy to build a real quality supermarket system that best meets the increasing needs of consumers, FujiMart is being welcomed by consumers. Pick up at 3 locations at 142 Le Duan (Hanoi), 36 Hoang Cau, and 324 Tay Son. Now is considered an ideal time to comprehensively develop and expand the FujiMart supermarket chain.

FujiMart’s operations are modeled after the Summit supermarket chain that Sumitomo runs in Japan. A typical FujiMart has about 1,000 square meters of sales space. Most of the new stores will open in the Hanoi area.

“We will provide products tailored to local needs. In addition, all products undergo strict quality control in order to provide safe products for consumers”, said Mr. Hitotsumatsu Keisuke, General Director of FujiMart Vietnam Retail Co., Ltd. said

Vietnamese people shop mainly at traditional markets, buying fresh meat and fish from merchants they know. However, supermarkets have grown in popularity as consumption habits change, not only because of the growing middle class but also because the pandemic has made people more concerned about safety when shopping.

Speaking at the signing ceremony, Mr. Shiomi Keigo, President, and CEO of Sumitomo Group in Asia and Oceania said: “FujiMart supermarket chain is the perfect combination and synergy between the two brands. The famous brands are Vietnam’s BRG Group and Japan’s Sumitomo Corporation to bring clean, safe, and fresh products every day with dedicated service style to consumers”.

“Vietnam’s retail market is considered to have developed quite strongly in recent years. In which, the shift from traditional retail with the model of small retail stores is noted, to modern supermarket chains and convenience stores due to a drastic change in people’s awareness of the problem. Improved hygiene and food safety, along with the impact of the Covid-19 pandemic, have made people pay more attention to their health, prioritizing fresh, delicious foods with clear origins. Mr. Shiomi Keigo said.

In another development, Nikkei Asia said, Japanese retailer Aeon also plans to open about 100 supermarkets in Vietnam by 2025.

Source: CafeBiz

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