Vinamilk has been leading the liquid milk industry for 3 consecutive years

24/05/2021

According to Nielsen Vietnam, for 3 consecutive years (from February 2018 to January 2021), Vinamilk led the market in liquid milk products.

In a large, high-growth and competitive industry, Vinamilk still maintains its strength and dominates the market, despite going through a tumultuous period because of Covid-19. There are many factors explaining this achievement of Vinamilk.

Product portfolio is diverse and constantly innovating

In its portfolio, Vinamilk has nearly 250 products, with nearly 50 types of liquid milk alone, meeting the diverse needs of consumers.

Vinamilk Green Farm fresh milk - the latest product that has just been launched by Vinamilk, is available at stores nationwide.
Vinamilk Green Farm fresh milk – the latest product that has just been launched by Vinamilk, is available at stores nationwide.

According to Mr. Phan Minh Tien – Marketing Executive Director of Vinamilk, liquid milk is a key industry, which Vinamilk focuses on investing in. In addition to ensuring quality and nutritional value, the company focuses on diversifying product lines to suit customers of different ages and segments, and selectively develops product lines. high end products.

“Vinamilk will continue to develop a system of dairy farms with quality standards and world scale to proactively source fresh and nutritious ingredients. This is a factor that helps increase Vinamilk’s competitiveness in the face of competitors. imported products”, the business representative added.

New products were continuously introduced by Vinamilk with many improvements, covering the mid- to high-end segments. These can be mentioned as: 100% fresh milk, Organic fresh milk, pasteurized fresh milk containing bird’s nest or recently Vinamilk Green Farm fresh milk.

In addition to the launch of new products, Vinamilk focuses on consolidating its strong and “branded” product lines by innovating packaging, diversifying flavors, and launching low-sugar and low-fat lines. .. in accordance with the tastes of consumers.

Modern production lines at Vietnam Dairy Factory - Vinamilk's largest liquid milk production plant with a capacity of up to 800 million liters a year
Modern production lines at Vietnam Dairy Factory – Vinamilk’s largest liquid milk factory with a capacity of up to 800 million liters a year

Developing dairy herds in both quantity and quality

For many years leading the liquid milk market, Vinamilk aims to take the initiative in raw milk materials by expanding the size of the cow herd, while simultaneously improving the output and quality of raw milk.

Dairy cows managed by Vinamilk can produce more than one million liters of raw milk per day. The system of 13 farms is continuously expanding, being invested, applying 4.0 technologies in animal husbandry, management and meeting international standards such as Global GAP, European Organic. With developing projects plus the import of dairy cows, it is expected that by 2022 – 2023, Vinamilk’s total dairy herd is estimated at 170,000 heads.

Vinamilk currently has 13 international standard dairy farms across the country
Vinamilk currently has 13 international standard dairy farms across the country.

The large raw milk material area allows this business to be proactive and promote product lines. Recently, the unit has just developed a model of ecological farm Vinamilk Green Farm located in Thanh Hoa, Quang Ngai, Tay Ninh. This model not only ensures the living environment of the cows but also helps to protect the environment.

Wide distribution system and diverse platforms

Convenience in shopping accounts for a high proportion in consumers’ purchasing decisions, especially in the fast-moving consumer goods industry such as beverage and nutrition products. In the annual report published at the end of 2020, Vinamilk’s retail and distribution point system reached more than 240,000 traditional channels and 7,800 modern channels, these numbers continue to increase.

Recently, the “Vietnamese Milk Dream” system of this enterprise has surpassed 500 stores across the country, covering 63 provinces and cities. Going hand in hand is the e-commerce site “Vietnamese Milk Dream” built by Vinamilk since 2016 which is also promoting its effectiveness, especially during the period of social distancing due to Covid-19.

E-commerce website and mobile application have been promoted by Vinamilk in recent years.
E-commerce website and mobile application have been promoted by Vinamilk in recent years.

In the context of slow growth of the whole dairy industry after a year of being affected by the pandemic, Vinamilk still maintained stable business results. According to newly released statistics, this business has increased 6 places in a row, holding the 36th position in the list of the top 50 dairy companies in the world. This shows that the internal strength is being promoted by Vinamilk, creating motivation for reaching out to international markets.

In addition to liquid milk, Vinamilk remains the market leader in other major categories such as baby milk powder, drinking yogurt, and sweetened condensed milk, according to research data for 12 months from March 2020 to February 2. 2021 by Nielsen.

In addition, Vinamilk’s edible yoghurt product also ranked No. 1 in the Vietnamese urban market, according to research data for 3 consecutive years from March 2018 to February 2021 by Nielsen. .

Bởi Thao Mien (Photo: Vinamilk )-vnexpress.

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